Increase in vitamin sales during economic recession!

I found this article about the increase in vitamin and nutritional supplement sales during the economic down-turn to be extremely interesting:

http://www.nytimes.com/2009/04/05/business/05vitamins.html?_r=2&hp

People are going to the shops or other sources to purchase vitamins as "insurance" for their health as they have been increasing numbers that cannot afford the health insurance here in the United States. But how do you know what is considered to be a good vitamin? by what standards can you judge a vitamin supplement's quality or effectiveness? By large, most vitamins found in supermarket shelves or the industry in general are not worth taking.

The article by Alex Williams indicates that "growing interest in vitamins and herbs as a logical extension of the concept of “consumer-directed health care” — the idea that people will take more preventative measures if their insurance deductibles are set higher — which has been working its way from conservative policy circles toward the mainstream over the last 20 years.

If you want to find out how your vitamins rank out of over 1500 products, you can check out the NutriSearch Comparative Guide to Nutritional Supplements, 4th edition. This is the most complete 3rd party guide out there that was commissioned by the Canadian government to determine which vitamins were worth taking. This was to enable their citizens to make more informed choices about vitamin supplements in the over-cluttered market-place.

REV 3 Energy drink

Energy drinks have made for an interesting discussion about whether they are good or bad for you. For the most part, the news about energy drinks is not positive as they do impact on your health in negative ways.

There was a very interesting article written by Katherine Ponder that appeared in last month's Direct Selling News "Buzz in the Biz: Energy Products Energize the Market,". USANA's Rev3 Energy™ is discussed along with several of the leading competing energy drinks in the marketplace.

According to Dan Macuga in his Usana blog, USANA is definitely on track with its energy drink. He also mentioned that it is imperative to remind ourselves about the fact there are so many energy drink choices on the market today and that USANA's REV 3 is establishing itself as a leading healthy alternative in the multi-billion dollar energy drink industry.

REV 3 contains no preservatives, artificial colors, flavours or sweeteners. The article by Katherine Ponder also points out that REV 3 contains "antioxidants, thermogenic agents, low-glycemic sugars and vitamins and minerals to support the body at the cellular level."

The majority of the article discusses ways in which direct-selling companies market their energy-drink products and Usana's Rev3 is already making an impact in what is a crowded marketplace, but its potential is enormous. One of the significant advantages that Usana's REV 3 has over big-name energy drink manufacturers and that is the ability to personalise REV 3 through people's network of friends and colleagues. The trust factor is there and it is very easy to make product demonstrations.

Katherine Ponder concludes in her article: "Direct sellers are undeniably in the energy product market. They’re taking advantage of the need for healthier alternatives, convenience, scientific testing and personalized marketing. This is absolutely a market that is set to continue its growth and continue shifting into new phases."